How a crisp packet changed my leadership — and our culture.

The Crisp Story

A discarded crisp packet outside my office door became the moment I realised I’d never shown my team what “good” looked like. This talk explores accountability, values, and the small standards that shape culture.
Key takeaways:

• Why clarity beats control.

• How micro-moments define culture.

• Practical ways to show “what good looks like”.